Today, you are as likely to see a woman sporting a tattoo as well as any man but as far as fairy tattoo design choices - I would have to say this is a choice primarily adorned on the bodies of women only. Certain tattoo subjects seem to be more acceptable and popular with women that just want a feminine, tasteful, subject choice. Flowers, butterflies, and fairy's are the top 3 that would fall into this category.
The type of fairy chosen for the tattoo can sometime be a giveaway to that person's personality or traits. The beautiful artwork of Amy Brown gives you an idea of what I am referring to. Her fairy's have themes and she emits a personality trait via her artwork. She has dark gothic fairy's, mischievous fairy's, curious fairy's, and so on.
Fairies are mythical creatures that are usually depicted as helpful creatures befriended by humans. They can be male or female, sometimes thin in stature, flitting and flying. Sometimes fairy's are almost cherub in depiction. Chunky, chubby, babyish look. Fairy artwork is limited only to the imagination.
Selection for the location is often the back of sometimes the leg area. When it comes to choosing a location, the shape of the art and pose of the fairy, and how it works with a part of the body is one of the most important considerations.