Urban Streetwear: The Changing face of fashion
Who knew where the hell Stone Island came from when hit the designer shops and football terraces of the U.K. in the late 90s apart from those who had bothered to read the labels or the everyday Italians who passed the unsuspected designer wear in their local shops. To those who had grown up looking at it, it was just another Italian label originally designed with one specific purpose - to keep the local fishermen warm and dry but for those wearing the designer brand in the U.K. it had other purposes. For many it was a status symbol to show others that they spent good money on good clothes but for most it told the visiting football fans that 'We're game and ready for battle!'
Who knew where the hell Stone Island came from when hit the designer shops and football terraces of the U.K. in the late 90s apart from those who had bothered to read the labels or the everyday Italians who passed the unsuspected designer wear in their local shops. To those who had grown up looking at it, it was just another Italian label originally designed with one specific purpose - to keep the local fishermen warm and dry but for those wearing the designer brand in the U.K. it had other purposes. For many it was a status symbol to show others that they spent good money on good clothes but for most it told the visiting football fans that 'We're game and ready for battle!'
