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As opposed to Western beliefs, the dragon in Chinese culture is a benevolent creature that wards of evil spirits. It symbolizes good luck, fertility, happiness and immortality.
In Chinese culture there is the belief that wearing the image of a dragon on you is considered very unlucky. The Chinese symbol for dragon on the other hand is considered lucky.
Sometimes you see a person with a tattoo of a dragon combined with the Chinese dragon character. This always reminds me of these picture books that are used to teach children how to read. Imagine a tattoo of an eagle with the English word 'Eagle' below it, kind of silly, not?